NCAA – March Madness – College Athlete Exploitation

NCAA – March Madness – College Athlete Exploitation

- in Nuwla Sports

Every March, millions of college basketball fans and non-basketball fans for that matter in America create their March Madness Tournament Brackets.  Billions of dollars spent on gambling in the hopes of having the best bracket and winning their pool.  The NCAA is making a killing.  I’m talking millions and billions of dollars in tv ad revenue alone. Coaches, Commentators, Athletic directors, and other high-ranking executives are getting paid.  How much are these athletes making you might ask?  Nothing, zero, zilch, nada, Rien du tout.  But the players are getting and “education” though.  SMH.

March Madness Tournament Bracket Sheet

The athletes that play in March Madness every year are the biggest losers in the tournament because the universities they play for don’t pay them. College executives are behind the scenes counting the money they make off the exploitation of unpaid athletic labor.  The athletes are brainwashed into thinking that getting the free education is what is truly important for them and led to believe that playing to win a national championship is an experience they will hold on to for the rest of their lives.  Not the money… the executives and coaches can hold that… the athletes can hold on to the memories, the girls, the short term fame… you know the glitz, all the superficial stuff that don’t matter.

Coaches discourage athletes from reading articles explaining why college athletes should be paid. 

One example of this was a March 1997 black student protest at The University Of Kentucky that took place after a black woman named Tanya Clay was attacked by white male students telling her “If you don’t like your life here, we’ll end it for you” after she spoke about the racial issues that were happening on campus.  The Kentucky Basketball Team was heading to The Final Four that year and the black students had asked the athletes to speak out about the issue and the athletes had zero interest in doing anything on behalf of their community.  One of the basketball players who chose to remain anonymous had pulled a beat writer to the side and told him, “The coaches didn’t want them reading his articles because he was explaining why college athletes should be getting paid and the coaches didn’t even want them to know about that.”


Kevin Ware T-Shirt Debacle

One of the most egregious forms of the exploitation of college athletes by The NCAA happened a few years ago when Kevin Ware, a former Louisville Cardinals basketball player who won a national title with them had broken his leg in a nationally televised March Madness game against The Duke Blue Devils.  There was an outpouring of support from NBA players, commentators, and fans.  The NCAA decided to exploit his injury by selling a shirt for $25 that had quickly sold out. While The NCAA, Louisville, and Addidas got their fair share of the shirt sales, Kevin Ware, and his family didn’t even get a fraction of the money from the shirt sales because The NCAA doesn’t allow these athletes to profit off their own autograph, image, labor, and likeness.  Link:

The Conclusion –  Former athletes with experience of playing in March Madness and The Final Four that got dumped back in the hood with a mediocre education need to speak up against this exploitation of our athletes, so the current athletes can begin a campaign demanding  the NCAA governing body to start paying them for their efforts on the court.


Nuwla contributor – Joe Davis
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Joe Davis

I am 30 years old from Montgomery, Alabama and I believe in doing real writing for real topics and issues that affect me and my people.  I have a passion for writing.

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