Kendrick Lamar Under Scrutiny For Black Women Beauty Content

Kendrick Lamar Under Scrutiny For Black Women Beauty Content

- in Nuwla Social Issues

Kendrick Lamar Under Scrutiny For Black Women Beauty Content

Hip-Hop artist Kendrick Lamar debuted his fourth LP, Damn.  As to the character of his work, Kendrick unleashed thought-provoking tracks, most notably Humble. Released as the first single off the Damn LP, Humble caused quite a stir. Contrary to album critique’s, Humble has come under scrutiny, but not for Kendrick’s shots fired lyrical heat, but for his choice to give voice to society’s image of black women and beauty and his appreciation for women that are natural.

In a resounding force, black women took to every social media outlet possible to express their discontentment with Lamar’s input on black women and what is considered beautiful. Kendrick is quoted:

I’m so fuckin’ sick and tired of the Photoshop

Show me somethin’ natural like afro on Richard Pryor

Show me somethin’ natural like ass with some stretch marks

Humble, Kendrick Lamar

In response to Kendrick’s latest artist endeavor; black women everywhere have been quite vocal in their disagreement. There have been many perceptions ranging from the idea that Kendrick displayed misogynistic male entitlement for even speaking on the looks of women, to the denouncing of his right to have an opinion about the misguided standards of beauty. However; after much dialogue with other Black women, it seems the biggest issue black women have with Kendrick’s Humble has nothing to do with his position as an artist, but with his personal life.

From Facebook posts to twitter rants, black women have been pouring in the criticism of Kendrick Lamar.  It seems that it is an issue for Lamar, a black man, to speak on the beauty ideals impressed upon black women because his fiancé is a fairer skin mulatto woman.

In fact, author and blogger Rashida Strober expressed a similar sentiment in an interview recently published on

Rashida Strober
Rashida Strober

Kendrick Lamar’s wife is not black. She is a mixed-race woman as one of her parents is mixed and the other black. Black men like Kendrick Lamar need, to be honest, and quit using dark skinned women as a come up to garner support from a marketing standpoint, which causes them to sell more of their flawed product. It is quite reasonable to expect that a man that speaks about dark skinned women, should actually place dark skin women in his videos and who has a song called “Complexion” may just be married to or dating a DARK SKINNED BLACK WOMAN. But this is not the case. Fraud. Leave dark skin women out your bullshit! I as a dark black woman am tired of being used for an economic come up then being ditched when socio-economic benefit starts rolling in. I’d rather a person like him not advocate my dark skinned female oppression. HE Lacks CREDIBILITY. — Dark Skin Activist Rashida Strober—

I find this perspective interesting for several reasons. Kendrick Lamar is indeed engaged to a mulatto, yes mulatto as in BLACK and white woman who is fair skin in complexion.  However, what Strober fails to acknowledge is that Lamar didn’t start dating his “mixed-race woman” after he obtained a socio-economic benefit. On the contrary, Lamar has been in a long-term relationship with Whitney Alford; in fact, they’ve dated since high school. Despite Strober’s insinuation, Alford would be the epitome of the Black woman who stood by the side of her man when there were no chips to be down and not the new-found benefit of success. The whole Alford and Lamar dynamic is contradicting to the misguided mislabeling Strober implied against Kendrick with the statement “I as a dark black woman am tired of being used for an economic come up then being ditched when socio-economic benefit starts rolling in.

As a woman of fair complexion, who has a mulatto paternal parent it is offensive, and I find it interesting, that darker skinned women, such as Strober, speak so openly about the discrimination of colorism; but, in the same breath will speak from a separating exclusionary position as if being fair skinned removes my Blackness. I will not deny that having fairer skin can be viewed or treated differently by both men and women alike; however, I will say that whether darker or fairer skinned a Black woman is a Black woman and the incessant need to differentiate the levels of Blackness based on complexion only continues to support and keep alive the thriving ideology of colorism. Essentially, what is being implied is that fair skinned women has some privilege or pass in the hierarchy of Blackness or that being darker makes being Black substantially more difficult – when the statistics speak otherwise.

Black women, not dark skinned Black women only – but Black women have babies out of wedlock at a staggering 75%, they also are only 30% likely to be/get married by age 30, and approximately 70% of Black women’s first marriages will result in divorce. There is not a separate category for fair skinned women as opposed to dark skinned women in these numbers – it’s black women period.

Colorism isn’t Kendrick’s issue it is Ms. Strober’s.  I think in all her advocacy for her beliefs and the recognition of her struggles she turns a blind eye to the reality that she is indeed a continuation, within herself, of that which she stands against.  Strober speaks so adamantly about the preferential bias of fair skinned women to “these men”, yet she fails to acknowledge that she herself is separating in her own Blackness. From the standpoint in which Strober presents, Whitney Alford is the defining woman to explain Kendrick’s influence and understanding of Black women and beauty – simply because she is who he chooses to marry. Being honest, she simply states that because his fiancé is fair skinned he should just shut up and not say anything at all about darker skinned woman.

Well to this argument I introduce Paula Duckworth, Kendrick’s mother  – notice anything about this Black woman. Think about it… you got it, she’s a dark skin black woman.

Kendrick Lamar
Kendrick and his mother Paula Duckworth

Like most of us who have mothers, Paula Duckworth was a pivotal part of Kendrick’s life and I would assume his first image of a beautiful Black woman.

Oh, and let’s not forget this young lady, her pseudonym is Sherane.

Kendrick Lamar
Kendrick and his ex-girlfriend Sherane.

For Kendrick fan’s familiar with his second studio album Good Kid M.A.A.D City, released in October of 2012, you know Sherane; but, for those who don’t, Sherane was the teenage crush/girlfriend of Kendrick Lamar prior to dating Whitney Alford. Notice anything about this Black woman? Yep, you guessed it – she’s a darker skinned black woman. Oh, and a darker skinned “Sherane-resembling” Tokyo played the part of Sherane in Lamar’s video, Backseat Freestyle.

So, to allude that Kendrick lacks entitlement to speak on Black women and their beauty on the basis that he currently dates a woman of fair complexion is simply bias. It disregards the complete history of this man as if his life began only when he started dating Whitney Alford as if there are no other possible women that could influence his opinion or appreciation.

The whole presentation of Strober’s response to the question asked regarding Kendrick seemed to come from a place of personal strife and negative experience. In fact, in her preference for “Black men like Kendrick” to “not advocate my [her] dark skinned female oppression” is negating of the fact that a person’s current relationship doesn’t outline their entire opinion and understanding of a concept.

A person dating someone that looks different than ourselves does not decrease our personal beauty, nor does it mean that they cannot see that we possess beautiful features – it simply means that they are currently dating someone that physically looks different than ourselves. That does not make them fraudulent or discredited, especially if they have been influenced [by] or dated people who resemble us, it means that they are not limited in what appeals to them. In all honesty, it seems that Ms. Strober should take some time to introspectively ask herself why is it that she ask vigilantly acts a Black man who chooses to date within his race, regardless of his fiancé’s complexion. Truthfully speaking, it seems deeper than “these kinds of men” and more of my experiences have made me bitter and so I will hate any Black man that dates anyone lighter than myself.


Nuwla contributor – Terry Lourdes
Page Editor: David P Fenelus
Feature Photo was taken from Humble Video performed by Kendrick Lamar and directed by Dave Myers and the Little Homies
Feature Photo: Carter Kim and Kendrick Lamar
Suggested listening activities

List of References

Rate of African American Women unwed mothers soars to 72%

Marriage in Black America


Kendrick Lamar
Terry Lourdes



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  • His Queen

    I believe when Kendrick spoke of natural beauty without photoshop, and the stretch marks and Afro hair, one he spoke about what he truly desires to see himself, what he defines true beauty to be. We as woman try to place blame on so many other things, color, shades of blackness…., size, shape….. instead of embracing those same things we place blame on. I say we because I myself have played a role in the hypocrisy. We want a man to appreciate us love us find us truly beautiful when we are naked unclothed fresh out the shower late to our hair appointment… looking like ourselves and not what we dress to impress society. Until we accept our flaws, ourselves, our stretch marks, scars after babies, the things that make us a woman…. without the make up, dresses, cosmetics… we will always place blame on the people who only seek to make us shine. Kendrick Lamar Keep it up…. A Proud Bi-Racial Woman

    • Leona Yorkork

      You’re talking in circles. That’s not the issue. Black women have long advocated self love. But black men are the #1 obstacle to it.

      *At worst, black men openly discriminate in favor of biracial, light , and non-black women (which you favored women support in that “I’m the victim here!” way that white southerners did when blacks demanded desegregation).

      *At best, black men have repeatedly SAID “I want nature! Black is beautiful! Kinky hair is beautiful too!” But 95% show the same preferences for big high boobs, 20 inch waist , flawless skin, and light complexion and fair skin.
      ((That’s the issue. Stop being The White Person and telling certain black women that their complaints are them being trouble makers who want to take away YOUR right to live))

  • Quai Ontario

    “fake hair, fake nails, fake tan, fake eyelashes and you wonder why you can’t find a REAL man..?”
    There is a reason this statement is so widespread.
    A REAL MAN is wanting a REAL WOMAN is all Kendrick is saying, yet somehow the FAKENESS takes over and Women hate him.

    • Leona Yorkork

      Huh? Way to avoid the issue. Everyone got what he was SAYING. The image of a light skinned black woman with long, curly hair as an example of “with an afro like Richard Pryor”…..CONTRADICTS what he said.
      It’s like saying “Show me a woman with a REAL body!” and you show a pic of Ice-T’s wife Coco.

    • Leona Yorkork

      YOU’RE a silly , crude black guy. Stop posting about hair and get a job or take care of your kids better.